如果你現在是 技術行銷工程師 請進來交流!?

jiming

技術行銷工程師需要 技術與行銷 的 跨領域知識？不管你原來是不是真的工程師，你覺得你現在最需要學習的知識與能力是？
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" i4 a/ E, l# [$ V+ g舉TI為例：

5 t; q/ Y0 k$ X1 b# C1. IC Technical Sales Engineer (Analog Products) 技術行銷工程師 (類比產品)

• BSEE degree or above.
• Responsible for customer design-in and design-win.
• Min 2 years in Analog field.
• Good at communicatin skills.
• Initiate new product idea of TI potential TI produts for Taiwan market.
• Approach TI Analog product solution to Taiwan-based customers.
• Work with FAE to support VAR
• Gain TI-USA and TI-Japan support to fulfill cusstomer's request.
• Working experience in semiconductor industry and with Analog products is plus.

2. DSP Technical Sales Engineer 技術行銷工程師 (消費性電子產品)
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• Promote TI DSP solution to Taiwan ODM customers.
• Work with FAE to support customers.
• Account management and Gain TI-USA and TI-Japan support to fulfill customer's request.
• Bachelor and/or Master Degree of Electric Engineering.
• Above 3 years Professional Experience.
• EE background on consumer electronic products, such as digital imaging, digital still camera, DV.
• Working experience in digital still camera or DSP-related field is a plus.

jiming

研發工程師的專注與執著，是讓產品順利開發完成的關鍵。不過，光有卓越領先的技術與精益求精態度，並不足以讓產品在市場的激烈競爭之下發光發亮。面對企業對於跨領域人才的需求與日遽增，工程師除了本身的專業之外，對於企畫與行銷方面的知識，更有學習進修的必要？

簡單來說，產品的企畫與行銷是進攻市場的兩大利器；產品企劃是產品攻城掠地的源頭，企劃品質好壞決定了80%未來產品上市後的成敗命運，事實上也大幅影響了產品開發流程的執行力；因為科技產品研發經常所費不貲，一旦決定投入開發，必然牽動公司資源安排與人力調派，大量成本亦隨之產生，若不能開發成功且順利上市並暢銷，將使企業因此受傷慘重。所以如何在產品企劃階段做好所需相關的資訊收集、分析、評估，並做正確判讀以及策略研擬等，並製作成內容精闢、可讀性高的產品企劃案，提供決策主管做出正確判斷，可以說是產品能否開發成功並上市暢銷的關鍵，也是企業成功的先決條件。

5 n5 g% w# s3 |6 i4 B9 n- ?高科技產品行銷則是不同於傳統產品與服務的行銷，市場對使用高科技產品的利益常常會有程度不等的恐懼、不確定性和疑慮，競爭的環境不一樣，變動的速度也更快，對於顧客需求的分析需要更精準。使得廠商在從事高科技產品與技術行銷時，必須採用不同的行銷策略。

$ u$ y) y2 S% l  \) C+ d) h產品企畫部分將涵蓋：
3 w% b1 \! a, ~9 `3 ~  M（1）產品企畫的階層與架構
! Q8 X9 N$ V2 g1 l0 ?3 h  W) a（2）產業競爭分析手法（SWOT？5-force？）
+ Y! x  k, x! c) n7 `$ c（3）產品生命週期與BCG模型運用法
（4）劃出市場區隔
& W0 u: [% Z2 f& |$ ?8 h2 ^' q（5）調查目標顧客
（6）決定產品定位
# J+ H; f2 n* r" k（7）產品創意發想
（8）產品概念設計
2 R# m) a5 X7 X4 _產品行銷部分將涵蓋：
: h* Z, C* r7 r8 |2 ^（1） 產品策略
' i2 k1 L+ c2 v2 ~（2） 定價方式
（3） 通路選擇
（4） 促銷攻勢

sunny.yu

企業文化》企業行銷幽默一下
聯合新聞網 - 2008年4月9日

- B& x4 v2 M6 o  v/ ]0 x& s興胡是典型的工程師，一旦投入技術創新，就渾身是勁，停不下來，卻不失幽默性格，也吸引一票磁場相近的員工，一同努力。 興胡是卡內基美隆大學電腦博士，原任全錄電腦系統部門，在一個盛夏假期，忽然體悟到，網路發展前景可期，決心投入路由器市場。 ...

ranica

招聘公司：A famous IC company
招聘岗位：Technical sales
5 s( u, G9 m  P0 F8 Y, d5 G工作地点：Shanghai/Shenzhen
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岗位描述：
Job Description: • Account management to reach business goals • Maintain relationship with customer for long term partnership • Understand the technical requirements, and capable of building solutions • Ensure customer satisfaction and respond to customer in a timely manner • Internal communication with engineering, and operation team to conduct the business in the account

职位要求：
Qualifications: • Bachelor or MS in EE/CS major • At least 5 years semiconductor technical experience required • Teamwork, dedication, strong communications and interpersonal skills • Back-End design experience is desired • Fluent oral and written English is plus

ranica

招聘公司：A famous IC company
招聘岗位：Assistant for Asia Sales
; ~: W/ E6 M' s* q- Z工作地点：Shanghai
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岗位描述：
Responsibilities: 1. Execute daily work planning and work with limited supervision. 2. Manage calendars, prepare executive presentations. 3. Make travel arrangements and provide itineraries. 4. Reconcile expenses and process expense reports. 5. Manage confidential correspondence and business files. 6. Process purchase orders and check requests. 7. Set up conference calls, greet visitors. 8. Plan, schedule and provide support for meetings in-house and off-site. 9. Coordinate employee social events. 10. Provide backup support for other assistants when needed. 11. Create collaborative processes with other admin’s to optimize cross-unit functions.

职位要求：
2 I  E2 ~3 Z* K( B& ^Requirements: 1. Ability to manage multiple tasks/projects and prioritize accordingly. 2. Must have excellent written and oral communication skills and be able to work in a fast pace environment. 3. Proficient in MS Office, Word, Excel, PowerPoint and Outlook is required. 4. BSEE required. 5. 7+ working experience. (Prefer to have the working experience with American company) 6. Good on communication as well as a good team player. 7. Good in English. 8. Be nimble

ranica

招聘公司：a top 15 semiconductor company
招聘岗位：PLC Marketing
工作地点：Shanghai

岗位描述：
- Leader of developing and maintaining XX’s relationships within key Chinese Gov’t organizations - SG, CEPRI, SG-EPRI and Provincial Utilities - Direct establishment of relationships with mid-level managers in SG, CERPI, SG-EPRI, and UB - Utilize XX team (Managers, Directors, and VPs) to develop higher level relationships - Refine and execute market engagement strategy for PLC - Involves coordination with China Standards engagement team, field trial team and development team - Identification of channel partners, negotiation of major contract points and securing channel partner’s commitment to XX PLC solution. - Maintain relationship though partner’s module and system development, and high volume production ramp
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职位要求：
  ~7 N! k! F/ _, U7 Y: k- Be self-motivated with a strong desire to learn new things and work in a developing technology area. - Able to communicate effectively in English - Good communication skill and team work ability. - 5+ experience and good understanding on communication systems market or AMR market in China. - Experience of business management and knowledge of executive selling. - Team leading experience is a plus - A bachelor's degree in Electrical Engineering (BSEE) or equivalent. - Be able to travel often both inside on outside China mainland.